From March 2022 to May 2022, I took part in Northwestern University’s Marketing Cause Initiative Committee, where I got a chance to work as a Digital Marketing for Big Shoulders Fund, which is a non-profit organization that provides for Chicago-area schools that are in need.
For this project, there are two clients that I work for, Children of Peace Catholic School, and St. Pius X School. They are two elementary schools that don’t enough resources and funds to do a lot of marketing and advertising. My job was looking into their social media accounts and website, providing advice about content on different media channels, and analyzing the back-end data for future areas of growth. In the end, I developed a 9-month marketing strategy plan to help the two schools to engage with the students and attract more enrollments.
Cynthia Zhang 