Blanc et Bleu

Big Shoulder’s Fund

From March 2022 to May 2022, I took part in Northwestern University’s Marketing Cause Initiative Committee, where I got a chance to work as a Digital Marketing for Big Shoulders Fund, which is a non-profit organization that provides for Chicago-area schools that are in need. For this project, there are two clients that I work

Coors Banquet: Cowboy Up!

In my shopper marketing class, I worked on creating a shopper marketing project for Coors Banquet. For this project, I identified the mani challenges that Coors Banquet is facing now and researched the pain points of the targeted consumers. Then I leveraged the brand image of Coors Banquet to design a marketing campaign called “Cowboy

Content Creation on Red

With my passion for art cinema and independent films, I started to create media content about films on one of the largest social media platforms, Red, in China in 2021. I write short film reviews weekly and my personal accounts have gained over 7K followers, over 80K likes, and an average of over 10K views

Unboxing Treats Or Unboxing Tricks

For this Marketing Research class project, my group collected 300+ pieces of reviews from Amazon reviews and Consumer Affairs Reviews from consumers who have subscribed to the beauty boxes. Our research purpose is to find the reasons why people cancel beauty box subscriptions and generated useful consumer insights for beauty box companies. Our hypothesis is

Gaze

“The appearance of the other in the world corresponds therefore to a congealed sliding of the whole universe.” ― Jean-Paul Sartre

Burger King: Share a Burger, Share Happiness

In my branding strategy class, I was honored to take part in Burger King’s marketing projects. For this five-week practicum, I worked on the mobile App downloads and loyalty program for Burger King and presented the final outcome to Burger King’s CMO and Project leader. My key accomplishments for this project: Complete a detailed competitor

Marketing Apprenticeship at Grovehurst Consulting

Grovehurst Consulting is a B to B Marketing Agency in Atlanta. I had the chance to be an apprentice of the founder of this startup through Acadium, a website that provides marketing training for students. During this three-month apprenticeship, I learned how to create social media content calendars for different media platforms, how to develop